Free UTM Link Builder with Presets

Create campaign tracking URLs in seconds. Save presets for recurring campaigns. Track your marketing ROI effortlessly.

Build Your UTM Tracking Link

Enter the full URL of the page you want to track
Where the traffic originates (e.g., google, facebook, twitter)
Marketing channel (e.g., cpc, email, social, banner)
Specific campaign identifier (e.g., spring_sale, product_launch)
Paid keyword terms (for paid search campaigns)
Differentiate similar content or links (for A/B testing)

Saved Presets

Instant Generation

Create UTM tracking links in seconds with our intuitive interface. No technical knowledge required.

Save Presets

Store frequently used campaign parameters as presets for one-click UTM link generation.

Track Everything

Monitor which marketing channels drive the most traffic and conversions to optimize your ROI.

Privacy First

All processing happens in your browser. No data sent to servers. Your campaign info stays private.

Mobile Friendly

Build tracking URLs on any device. Fully responsive design works perfectly on phones and tablets.

Unlimited Use

Generate as many UTM links as you need. No limits, no signup, completely free forever.

How to Use the UTM Link Builder

  1. Enter Your Destination URL: Paste the full URL of the page you want to track (must start with http:// or https://).
  2. Fill in UTM Parameters: Add your campaign source (e.g., facebook), medium (e.g., social), and campaign name (e.g., spring_sale). Optional: add term and content for more detailed tracking.
  3. Generate Your Link: Click the "Generate UTM Link" button to create your tracking URL instantly.
  4. Copy and Use: Click "Copy Link" to copy your UTM URL to clipboard, then use it in your marketing campaigns.
  5. Save Presets (Optional): Save frequently used campaign settings as presets for quick access in future campaigns.

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Understanding UTM Parameters for Better Campaign Tracking

UTM parameters are essential tools for digital marketers who want to accurately track the performance of their online campaigns. By adding these simple tags to your URLs, you can identify exactly which marketing efforts are driving traffic, conversions, and revenue to your website.

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are snippets of text added to the end of a URL that help analytics platforms like Google Analytics track where your website visitors come from and what campaigns brought them there. When someone clicks a UTM-tagged link, these parameters are sent to your analytics platform, allowing you to see detailed information about your traffic sources.

The Five Standard UTM Parameters

utm_source: Identifies the source of your traffic (e.g., google, facebook, newsletter). This tells you which platform or site referred the visitor.

utm_medium: Specifies the marketing medium (e.g., cpc, email, social). This categorizes the type of marketing channel used.

utm_campaign: Defines the specific campaign name (e.g., summer_sale_2026, product_launch). This helps you distinguish between different marketing initiatives.

utm_term: Tracks paid search keywords. Used primarily in paid advertising to identify which keywords triggered your ads.

utm_content: Differentiates similar content or links within the same campaign. Perfect for A/B testing different call-to-action buttons or creative variations.

Why Use UTM Parameters?

Without UTM parameters, much of your traffic may appear as "direct" in Google Analytics, making it impossible to attribute conversions to specific campaigns. UTM tags solve this problem by providing granular data about every marketing touchpoint. This allows you to calculate ROI for each campaign, identify which channels perform best, optimize your marketing budget allocation, and make data-driven decisions about future campaigns.

Best Practices for UTM Tagging

Maintain consistency in your naming conventions by always using lowercase letters to avoid duplicate entries in analytics. Create a standard naming system and document it for your team. Be descriptive but concise with parameter values that are clear and meaningful. Use hyphens or underscores to separate words instead of spaces. Always tag external links and never use UTM parameters on internal links within your own website.

Common Use Cases

Email marketing campaigns benefit from UTM parameters by letting you track which email newsletters drive the most engagement. Social media posts can be tagged differently across platforms to compare Facebook versus LinkedIn performance. Paid advertising campaigns can track specific ad creatives or keyword groups. Partner and affiliate marketing efforts can attribute sales to specific partners or referral sources.

Our free UTM Link Builder with presets makes implementing these best practices effortless. Save your most common campaign structures as presets, generate tracking links in seconds, and ensure consistency across all your marketing efforts. Start tracking your campaigns more effectively today.

Frequently Asked Questions

What is a UTM link and why do I need one?
A UTM link is a URL with tracking parameters that help you identify where your traffic comes from. UTM parameters (Urchin Tracking Module) are tags added to URLs that allow Google Analytics and other analytics tools to track the effectiveness of your marketing campaigns across different channels.
How do I use this UTM builder tool?
Simply enter your destination URL, then fill in the UTM parameters: Source (where traffic comes from), Medium (marketing channel), Campaign name, and optional Term and Content fields. Click Generate UTM Link and copy your tracking URL. You can also save presets for campaigns you run regularly.
What's the difference between UTM source and medium?
UTM Source identifies where the traffic originates (e.g., google, facebook, newsletter). UTM Medium identifies the marketing channel type (e.g., cpc, email, social, banner). For example: source=facebook and medium=social indicates traffic from a Facebook social post.
Can I save my UTM presets?
Yes! Our UTM builder allows you to save presets for recurring campaigns. This feature stores your commonly used UTM parameters in your browser, making it quick to generate tracking links for regular campaigns without re-entering information each time.
Is this UTM link builder free?
Yes, our UTM link builder is completely free to use with no signup required. You can generate unlimited tracking URLs and save as many presets as you need. All processing happens in your browser for privacy and speed.
Do UTM parameters affect SEO?
UTM parameters don't negatively impact SEO. Search engines treat URLs with UTM parameters as the same page as the original URL. However, it's best practice to use canonical tags on your website to consolidate duplicate URLs and avoid potential indexing issues.
Can I track UTM links in platforms other than Google Analytics?
Yes! While UTM parameters were originally designed for Google Analytics, most modern analytics platforms including Adobe Analytics, Matomo, and HubSpot can track UTM parameters. The format is standardized, making it universally compatible.
How long are UTM links stored in my browser?
Saved presets are stored in your browser's local storage indefinitely until you manually delete them or clear your browser data. Your presets will remain available even after closing and reopening your browser.